A survey conducted in the third quarter of 2023 revealed that over 68 percent of respondents in Indonesia had researched brands online before making a purchase. In comparison, around 14 percent of questioned Indonesian internet users clicked or tapped on a banner ad on a website in the past 30 days prior to the survey.
Share of internet users who engaged with digital marketing as of 3rd quarter of 2023, by activity
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Share of internet users who engaged with digital marketing as of 3rd quarter of 2023, by activity [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1115092/indonesia-engagement-with-digital-marketing-by-activity/
DataReportal, und We Are Social, und Meltwater. "Share of internet users who engaged with digital marketing as of 3rd quarter of 2023, by activity." Chart. February 21, 2024. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1115092/indonesia-engagement-with-digital-marketing-by-activity/
DataReportal, We Are Social, Meltwater. (2024). Share of internet users who engaged with digital marketing as of 3rd quarter of 2023, by activity. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1115092/indonesia-engagement-with-digital-marketing-by-activity/
DataReportal, and We Are Social, and Meltwater. "Share of Internet Users Who Engaged with Digital Marketing as of 3rd Quarter of 2023, by Activity." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1115092/indonesia-engagement-with-digital-marketing-by-activity/
DataReportal & We Are Social & Meltwater, Share of internet users who engaged with digital marketing as of 3rd quarter of 2023, by activity Statista, https://www.statista.com/statistics/1115092/indonesia-engagement-with-digital-marketing-by-activity/ (last visited June 18, 2024)
Share of internet users who engaged with digital marketing as of 3rd quarter of 2023, by activity [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1115092/indonesia-engagement-with-digital-marketing-by-activity/