Buying products advertised on social media in Norway 2019, by generation

Published by
Julia Faria,
Jan 12, 2023
Nearly 30 percent of the representatives of Generation Z reported to have purchased products or services advertised on social media, as of 2019. The most reluctant generation to do so was the Matures generation (aged 72 years or older).

How often do you buy products or services advertised on social media?

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Sources

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Release date

July 2020

Region

Norway

Survey time period

2019

Number of respondents

1,023 respondents

Age group

14-82 years

Special properties

Who are on social media

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Hvor ofte kjøper du produkter eller tjenester reklamert gjennom sosiale medier?"

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