character business market, which also encompasses the character merchandising business.
The character licensing market in Japan was valued at 1.34 trillion Japanese yen in fiscal year 2022. It showed stable growth in the recent years and was expected to reach a value of 1.36 trillion yen by fiscal year 2023. The character licensing market is part of the larger Value of the character licensing market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Advertising in Japan
Overview
5
- Premium Statistic Advertising expenses in Japan 2014-2023
- Premium Statistic Advertising expenses in Japan 2023, by medium
- Premium Statistic Share of advertising expenses in Japan 2023, by medium
- Premium Statistic Advertising expenses' share of GDP Japan 2014-2023
- Premium Statistic Brand value of 50 most valuable Japanese brands 2024
Print media
5
- Premium Statistic Newspaper advertising expenses in Japan 2014-2023
- Premium Statistic Newspaper advertising expenses Japan 2023, by industry
- Premium Statistic Advertising to editorial ratio of newspapers in Japan 2013-2022
- Premium Statistic Magazine advertising expenses in Japan 2014-2023
- Premium Statistic Magazine advertising expenses Japan 2023, by industry
Broadcast
5
- Premium Statistic TV advertising expenses in Japan 2014-2023
- Premium Statistic Terrestrial TV advertising expenses in Japan 2014-2023
- Premium Statistic Terrestrial TV advertising expenses Japan 2023, by industry
- Premium Statistic Radio advertising expenses in Japan 2014-2023
- Premium Statistic Radio advertising expenses Japan 2023, by industry
Internet
6
- Premium Statistic Online advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2023, by type
- Premium Statistic Expenses on online advertising media in Japan 2023, by transaction method
- Premium Statistic Expenses on online advertising media in Japan 2023, by category
- Premium Statistic Online video ad expenditure Japan 2022-2027, by device
- Premium Statistic Affiliate marketing spending in Japan FY 2017-2026
Digital signage and retail media advertising
5
- Premium Statistic Digital signage advertising market size in Japan 2022-2027
- Premium Statistic Digital signage advertising market size in Japan 2023, by segment
- Premium Statistic Digital signage advertising market share in Japan 2023, by segment
- Premium Statistic Retail media advertising market size in Japan 2021-2027
- Premium Statistic Retail media advertising market size in Japan 2021-2027, by type of business
Major advertising agencies
4
Further related statistics
9
- FIFA: revenue from marketing rights 2003-2022
- Revenue forecast for the U.S. toys and games market 2009-2014
- Net sales of GameStop worldwide 2010-2023, by region
- FIFA broadcasting revenue 2015-2023
- Online service royalties collected by PRS for Music in the UK 2017-2019, by platform
- Change in B2C content marketing budgets North America 2020
- Consumer product revenue of The Walt Disney Company 2009-2018, by segment
- Music synchronization revenue in the United Kingdom (UK) 2010-2014
- Operational concerns for nonprofit organizations in the United States 2012
Further Content: You might find this interesting as well
Statistics
- FIFA: revenue from marketing rights 2003-2022
- Revenue forecast for the U.S. toys and games market 2009-2014
- Net sales of GameStop worldwide 2010-2023, by region
- FIFA broadcasting revenue 2015-2023
- Online service royalties collected by PRS for Music in the UK 2017-2019, by platform
- Change in B2C content marketing budgets North America 2020
- Consumer product revenue of The Walt Disney Company 2009-2018, by segment
- Music synchronization revenue in the United Kingdom (UK) 2010-2014
- Operational concerns for nonprofit organizations in the United States 2012
Yano Research. (August 2, 2023). Value of the character licensing market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen) [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1184079/japan-character-licensing-market-size/
Yano Research. "Value of the character licensing market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen)." Chart. August 2, 2023. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1184079/japan-character-licensing-market-size/
Yano Research. (2023). Value of the character licensing market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1184079/japan-character-licensing-market-size/
Yano Research. "Value of The Character Licensing Market in Japan from Fiscal Year 2014 to 2022 with a Forecast until 2023 (in Trillion Japanese Yen)." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1184079/japan-character-licensing-market-size/
Yano Research, Value of the character licensing market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/1184079/japan-character-licensing-market-size/ (last visited June 17, 2024)
Value of the character licensing market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen) [Graph], Yano Research, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1184079/japan-character-licensing-market-size/