Instagram brand index score India 2021, by generation
According to a social media survey conducted across India between December 2020 and January 2021, Instagram had a brand index score of about 32.9 amongst other social media brands. The brand index score is a composite metric derived as an average of impression, quality, value, reputation, satisfaction and recommended scores of the brands. Instagram, the photo and video sharing social networking platform seemed to be preferred more by Generation Z with a score of 33 in that time period.
