In 2022, Colgate brand earned 97 million consumer reach points among other personal care brands in Thailand, following by Sunsilk and Sofy brand. In that same year, around 74.3 percent of Thai households bought Colgate products.
Leading health and personal care brands in Thailand in 2022, by consumer reach points
(in millions)
Characteristic
Consumer reach points in milions
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According to the source, consumer reach points of each brand was calculated by multiplying three numbers:
- Penetration
- Population
- Consumer choice
The measurement was then weighted by actual population to calculate the brand's reach. As well as a clear picture of the size of its global footprint, this reveals where the brand has opportunities to grow its penetration and its frequency.
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Kantar Worldpanel. (July 5, 2023). Leading health and personal care brands in Thailand in 2022, by consumer reach points (in millions) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1218437/thailand-preferred-personal-care-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading health and personal care brands in Thailand in 2022, by consumer reach points (in millions)." Chart. July 5, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1218437/thailand-preferred-personal-care-brands-by-consumer-reach-points/
Kantar Worldpanel. (2023). Leading health and personal care brands in Thailand in 2022, by consumer reach points (in millions). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1218437/thailand-preferred-personal-care-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading Health and Personal Care Brands in Thailand in 2022, by Consumer Reach Points (in Millions)." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1218437/thailand-preferred-personal-care-brands-by-consumer-reach-points/
Kantar Worldpanel, Leading health and personal care brands in Thailand in 2022, by consumer reach points (in millions) Statista, https://www.statista.com/statistics/1218437/thailand-preferred-personal-care-brands-by-consumer-reach-points/ (last visited June 18, 2024)
Leading health and personal care brands in Thailand in 2022, by consumer reach points (in millions) [Graph], Kantar Worldpanel, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1218437/thailand-preferred-personal-care-brands-by-consumer-reach-points/