In 2022, TikTok's own brand was the most popular brand on its platform, gathering roughly 62 million followers worldwide. Netflix and NBA ranked second and third with approximately 23 million and 15 million followers on the social media platform, respectively.
Most popular brands on TikTok worldwide in 2022, by number of followers (in millions)
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Leading publishers and brands
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Brand sentiment
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Facebook
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Twitter
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- Basic Statistic Leading U.S. brands on Twitter 2020, by user engagement
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Instagram
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Further related statistics
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- TikTok user ratio in the U.S. 2020, by income
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- Average number of followers of brand pages on social networks in France 2019
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Statistics
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- Worldwide number of followers of Inditex on LinkedIn 2016, by brand
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SentiOne. (June 8, 2022). Most popular brands on TikTok worldwide in 2022, by number of followers (in millions) [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/
SentiOne. "Most popular brands on TikTok worldwide in 2022, by number of followers (in millions)." Chart. June 8, 2022. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/
SentiOne. (2022). Most popular brands on TikTok worldwide in 2022, by number of followers (in millions). Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/
SentiOne. "Most Popular Brands on Tiktok Worldwide in 2022, by Number of Followers (in Millions)." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/
SentiOne, Most popular brands on TikTok worldwide in 2022, by number of followers (in millions) Statista, https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/ (last visited June 16, 2024)
Most popular brands on TikTok worldwide in 2022, by number of followers (in millions) [Graph], SentiOne, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/1231437/leading-brands-on-tiktok-by-follower-count/