In 2022, Sunlight was the most chosen FMCG brand in the home care category in urban areas in Vietnam, having a penetration rate of 70.9 percent, followed by Omo with a penetration rate of 56.1 percent. Sunlight is a brand by Unilever, specializing in dishwashing liquid.
Most chosen FMCG brands in home care category in urban areas in Vietnam in 2022, by penetration rate
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Kantar Worldpanel. (June 21, 2023). Most chosen FMCG brands in home care category in urban areas in Vietnam in 2022, by penetration rate [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1244769/vietnam-most-chosen-home-care-fmcg-brands-urban-areas-penetration-rate/
Kantar Worldpanel. "Most chosen FMCG brands in home care category in urban areas in Vietnam in 2022, by penetration rate." Chart. June 21, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1244769/vietnam-most-chosen-home-care-fmcg-brands-urban-areas-penetration-rate/
Kantar Worldpanel. (2023). Most chosen FMCG brands in home care category in urban areas in Vietnam in 2022, by penetration rate. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1244769/vietnam-most-chosen-home-care-fmcg-brands-urban-areas-penetration-rate/
Kantar Worldpanel. "Most Chosen Fmcg Brands in Home Care Category in Urban Areas in Vietnam in 2022, by Penetration Rate." Statista, Statista Inc., 21 Jun 2023, https://www.statista.com/statistics/1244769/vietnam-most-chosen-home-care-fmcg-brands-urban-areas-penetration-rate/
Kantar Worldpanel, Most chosen FMCG brands in home care category in urban areas in Vietnam in 2022, by penetration rate Statista, https://www.statista.com/statistics/1244769/vietnam-most-chosen-home-care-fmcg-brands-urban-areas-penetration-rate/ (last visited June 18, 2024)
Most chosen FMCG brands in home care category in urban areas in Vietnam in 2022, by penetration rate [Graph], Kantar Worldpanel, June 21, 2023. [Online]. Available: https://www.statista.com/statistics/1244769/vietnam-most-chosen-home-care-fmcg-brands-urban-areas-penetration-rate/