Mobile ad fraud activity worldwide 2020, by fraud type

Published by Statista Research Department, Jan 10, 2023
Between January and August 2020, fake users or bots accounted for 54.6 percent of mobile ad fraud activity worldwide. Software development kit (SDK) spoofing – or the creation of legitimate-looking installs with data of real devices without the presence of any actual installs – was the second most common type of mobile ad fraud, with 22.05 percent of fraudulent activity.

Distribution of mobile ad fraud activity worldwide between January and August 2020, by fraud type

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Source

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Release date

December 2020

Region

Worldwide

Survey time period

January to August 2020

Special properties

based on Adjust’s Fraud Prevention Suite, wider industry metrics may vary

Supplementary notes

The source provides the following definitions:
- software development kit (SDK) spoofing: the creation of legitimate-looking installs with data of real devices without the presence of any actual installs,
- click spamming: a type of advertising fraud that happens when a fraudster executes clicks for users who haven’t made them,
- click injection: a sophisticated form of click-spamming., by publishing (or having access to) an Android app which listens to "install broadcasts," fraudsters detect when other apps are downloaded and trigger clicks before an install completes. The fraudster then receives credit for installs as a consequence.

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Topics

Ad fraudThe impact of cybercrime on companies in the U.S.Programmatic advertising worldwideU.S. consumers and cyber crimeDigital advertising worldwide
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