Most valuable Irish brands 2024
In 2024, the most valuable Irish brand was the beer brand Guinness, owned by Diageo, with a brand value of 2.59 billion U.S. dollars. Ryanair - a low-cost airline - ranked second with a brand value of 2.54 billion dollars. Apparel brand Primark / Penney's, owned by Associated British Foods, followed with a brand value of 2.09 billion.