Online FMCG market size in D2C sector in India 2015-2025

In 2020, the size of the online fast-moving consumer goods (FMCG) direct-to-consumer (D2C) market in India was about six billion U.S. dollars. The size of the D2C online FMCG market is likely to increase to approximately 21 billion U.S. dollars in the year 2025.

E-commerce penetration

The FMCG market in India has undergone significant changes in the last two decades, mainly in terms of adopting online sales across different segments. The online retail sales amounted to about 68 billion U.S. dollars in 2021. The major segments driving the online sales were healthcare, oral care, and shampoos. However, tremendous growth was observed during the lockdown period, especially with online grocery shopping.

Future trends in FMCG sector

The future of the online FMCG sector is integrated with different ideas. One such idea is the incorporation of a unique delivery system for online consumers using drones for product delivery which would have a significant impact on the sector. Moreover, consumers are opting to buy sustainable products. The FMCG sector is approaching sustainable or environmentally friendly model-use to this sector. The FMCG companies such as Dabur, Hindustan Unilever, Marico, and Nestle India are planning to integrate the use of the electric mobility delivery system to become a carbon-neutral industry.