Most popular B2C marketing direct response channels in the U.S. 2021

Published by
J. G. Navarro,
Oct 13, 2023
According to a survey conducted among B2C marketers in the United States in November 2021, 60 percent of respondents said that email marketing would be included in their marketing strategy in 2022. This was followed by 55 percent of respondents naming Google Ads and 52 percent naming Facebook Ads in this context.

Most popular B2C marketing direct response channels according to marketers in the United States as of November 2021

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Release date

February 2022

Region

United States

Survey time period

November 2021

Number of respondents

210 respondents

Special properties

among senior-level B2C marketers at companies with at least 50 million U.S. dollars in annual revenue

Supplementary notes

Survey question: "Which direct response channels will be included in your 2022 marketing strategy?"

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