Awareness of ethical consumption in Japan 2023, by age

Published by C. Diep, Feb 6, 2024
The majority of Japanese consumers were not aware of the term "ethical consumption" as revealed in a survey conducted in October 2023. The survey revealed that respondents aged 30 to 39 years showed the highest awareness of the term, with 24.1 percent having heard of the term and another 11.5 percent even knowing its meaning.

Awareness of the term "ethical consumption" in Japan as of October 2023, by age group

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Source

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Release date

November 2023

Region

Japan

Survey time period

October 5 to 8, 2023

Number of respondents

5,000 respondents

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Among the following terms, to what extent do you know about them? Please choose the applicable answer for each one. - 'Ethical consumption'."

The source provides the following information on the sample size:
15 to 19 years: n=260
20 to 29 years: n=532
30 to 39 years: n=627
40 to 49 years: n=827
50 to 59 years: n=758
60 to 69 years: n=718
70 years and older: n=1,278
The sample size was based on the age group distribution of the Japanese population.

Figures may not add up to 100 percent due to rounding by the source.

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