Most popular fashion products store types among consumers Vietnam 2022

Published by Statista Research Department, Nov 9, 2023
According to a survey conducted in June 2022, around 38 percent of respondents in Vietnam mainly purchased fashion products from physical retail stores. On the other hand, e-commerce channels were also catching up, as 32 percent of the respondents stated that they usually shopped for fashion products online.

Shopping channels for fashion products among consumers in Vietnam as of June 2022

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Release date

June 2022

Region

Vietnam

Survey time period

June 2022

Number of respondents

1,012 respondents

Method of interview

Online survey

Supplementary notes

Original question: "Where do you usually shop for FASHION (i.e. Clothes, bags, footwear, jewellery, spectacles etc.)?"

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Overview

4

Segments

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Consumption

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Brand awareness

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