YouTube influencer download or install videos in the U.S. & Canada 2022, by industry

Published by
Valentina Dencheva,
Feb 20, 2024
In the first quarter of 2022, roughly 42 percent of the YouTube influencer marketing videos of brands and companies that activated YouTube download or install campaigns with sponsored content achieving at least 10,000 views were sponsored by players from the gaming industry. The second strongest industry was apps, having sponsored 35 percent of analyzed download or install videos.

Distribution of YouTube influencer marketing download or install videos in the United States and Canada in 1st quarter 2022, by industry

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Release date

July 2022

Region

Canada, United States

Survey time period

Q1 2022

Supplementary notes

Methodology: All analyzed videos were required to comply with proper FTC disclosure regulations, to have reached at least 10,000 views, and to have been posted by creators located in the United States and Canada.

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