Number of Instagram followers of the leading celebrity makeup brands 2022

Published by
Dominique Petruzzi,
Feb 14, 2024
In 2022, the celebrity makeup brand Huda Beauty was the most followed on the Instagram app, with around 51 million followers. Kylie Cosmetics by Kylie Jenner ranked second, with almost 26 million followers.

Number of followers of the leading celebrity makeup brands worldwide on Instagram in 2022 (in millions)

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Source

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Release date

July 2022

Region

Worldwide

Survey time period

June 2022

Supplementary notes

Some figures were rounded.
To determine the leading celebrity beauty brands, the source analyzed conversations about 53 U.S. brands in France, the United States, and the United Kingdom, considering only English mentions.
*The brand underwent a rebranding and it is now known as SKKN.

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