Impact of recession on media budgets worldwide 2023

Published by
Julia Faria,
Jan 6, 2023
A survey conducted among global brands revealed that talks of a recession in 2023 influence their media budget decisions. Nearly 75 percent of the multinationals surveyed agreed or strongly agreed that an economic crisis is taken into consideration when planning advertising and market expenditures for 2023.

Share of brands who agree and disagree that the recession will impact their 2023 media budget worldwide as of October 2022

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Sources

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Release date

October 2022

Region

Worldwide

Survey time period

as of October 2022

Number of respondents

42 global brands

Supplementary notes

The source does not specify the date of the survey. The date provided is the publication date.

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Overview

5

Regional breakdown

8

Traditional media

5

Digital & mobile

5

Agencies

8

Doing business

7

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Topics

Advertising in times of crisisAdvertising worldwideGlobal economyBrands and agencies responding to war in UkraineImpact of inflation on consumer behavior
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