Most well-known hair care brands in the UK 2023
Head & Shoulders is the most well-known hair-care brand in the UK. Famous for its anti-dandruff shampoos, the Procter & Gamble owned brand is recognized by 93 percent of online consumers. Also recognized by 93 percent of respondents and therefore on the shared first place in this list are L'Oréal and Nivea, followed Garnier with a brand awareness of 90 percent.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.