In the second quarter 2023, Facebook was the top social network for online shopping among Gen X and Baby Boomers, used by 50 and 51 percent of respondents, respectively. On the other hand, Gen Z and millennial respondents displayed a greater inclination toward purchasing products on Instagram.
Most popular social media platforms for shopping in Italy in 2nd quarter 2023, by generation
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Other statistics that may interest you E-commerce in Italy
Market overview
5
- Premium Statistic E-commerce revenue in Italy 2009-2022
- Premium Statistic Y-o-y e-commerce revenue growth in Italy 2009-2022
- Premium Statistic Annual growth in e-commerce revenue in Italy 2022-2023
- Premium Statistic Value of e-commerce purchases of Italian consumers 2018-2023
- Premium Statistic Monthly online retail sales index in Italy 2021-2023
Cross-border e-commerce
4
- Premium Statistic Cross-border B2C e-commerce revenue in Italy 2019-2022
- Premium Statistic Cross-border e-commerce share in Italy 2019-2022
- Premium Statistic Main cross-border online shopping origin markets in Italy 2022, by market share
- Premium Statistic Italian e-commerce firms presence in foreign markets 2023, by country
E-commerce adoption
6
- Premium Statistic Share of Italian enterprises selling online 2017-2022
- Premium Statistic Share of firms active in e-commerce in Italy 2022, by industry
- Premium Statistic B2C organizations' revenue share from digital channels in Italy 2021-2025
- Premium Statistic Main digital commerce channels B2C companies invested in in Italy 2022
- Premium Statistic Online revenue channel share of e-commerce companies in Italy 2023
- Premium Statistic Leading e-commerce software in Italy 2024
Segments
4
Leading platforms
6
- Basic Statistic Top online stores in Italy 2023
- Premium Statistic Leading e-commerce and shopping websites in Italy 2023, based on visit share
- Premium Statistic Leading groceries websites in Italy 2023, based on visit share
- Basic Statistic Leading games websites in Italy 2023, based on visit share
- Premium Statistic Leading fashion and apparel websites in Italy 2023, based on visit share
- Premium Statistic Leading coupons and rebates websites in Italy 2023, based on visit share
Shopping & Payment
6
- Premium Statistic Number of users of e-commerce in Italy 2020-2029
- Premium Statistic E-commerce online unique users in Italy 2019-2023
- Premium Statistic Online retail website visits and orders in Italy 2023, by device
- Premium Statistic Most common online purchases by device in Italy 2022
- Premium Statistic Most common online payments by type in Italy 2024
- Premium Statistic Biggest e-commerce payment brands in Italy 2024
Spotlight inflation
4
- Basic Statistic Increase of off- and online price index in Italy 2023
- Premium Statistic E-commerce impact on average inflation rate in Italy 2017-2022
- Premium Statistic E-commerce companies' measures to reduce inflation's impact in Italy 2023
- Premium Statistic Impact of inflation on preferred e-commerce payment method in Italy 2022
Further Content: You might find this interesting as well
Klarna. (October 11, 2023). Most popular social media platforms for shopping in Italy in 2nd quarter 2023, by generation [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1349419/social-network-shopping-by-generation-italy/
Klarna. "Most popular social media platforms for shopping in Italy in 2nd quarter 2023, by generation." Chart. October 11, 2023. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1349419/social-network-shopping-by-generation-italy/
Klarna. (2023). Most popular social media platforms for shopping in Italy in 2nd quarter 2023, by generation. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1349419/social-network-shopping-by-generation-italy/
Klarna. "Most Popular Social Media Platforms for Shopping in Italy in 2nd Quarter 2023, by Generation." Statista, Statista Inc., 11 Oct 2023, https://www.statista.com/statistics/1349419/social-network-shopping-by-generation-italy/
Klarna, Most popular social media platforms for shopping in Italy in 2nd quarter 2023, by generation Statista, https://www.statista.com/statistics/1349419/social-network-shopping-by-generation-italy/ (last visited June 17, 2024)
Most popular social media platforms for shopping in Italy in 2nd quarter 2023, by generation [Graph], Klarna, October 11, 2023. [Online]. Available: https://www.statista.com/statistics/1349419/social-network-shopping-by-generation-italy/