According to a survey among Southeast Asian consumers in 2022, 57 percent of the respondents discovered products to purchase on e-commerce marketplaces. In comparison, nine percent of the consumers used super apps to discover products in 2022.
Leading digital product discovery channels in Southeast Asia in 2022
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Lazada Group, & Various sources (Synagie, GroupM). (August 30, 2022). Leading digital product discovery channels in Southeast Asia in 2022 [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1366814/sea-top-product-discovery-channels/
Lazada Group, und Various sources (Synagie, GroupM). "Leading digital product discovery channels in Southeast Asia in 2022." Chart. August 30, 2022. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1366814/sea-top-product-discovery-channels/
Lazada Group, Various sources (Synagie, GroupM). (2022). Leading digital product discovery channels in Southeast Asia in 2022. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1366814/sea-top-product-discovery-channels/
Lazada Group, and Various sources (Synagie, GroupM). "Leading Digital Product Discovery Channels in Southeast Asia in 2022." Statista, Statista Inc., 30 Aug 2022, https://www.statista.com/statistics/1366814/sea-top-product-discovery-channels/
Lazada Group & Various sources (Synagie, GroupM), Leading digital product discovery channels in Southeast Asia in 2022 Statista, https://www.statista.com/statistics/1366814/sea-top-product-discovery-channels/ (last visited June 17, 2024)
Leading digital product discovery channels in Southeast Asia in 2022 [Graph], Lazada Group, & Various sources (Synagie, GroupM), August 30, 2022. [Online]. Available: https://www.statista.com/statistics/1366814/sea-top-product-discovery-channels/