In a survey conducted in 2023 among Australian online shoppers, Millennials were the most frequent online grocery shoppers across the generations in Australia, with around 57 percent of this generational group shopping for groceries online. Only 35 percent of Boomer respondents reported shopping for groceries online.
Share of shoppers buying groceries online in Australia in 2023, by generation
Characteristic
Share of respondents
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Original survey question: thinking about the online payments or purchases that you have made in the past 6 months, which of these categories have you purchased?
Generational categorization:
- Gen Z - 18 to 25 years
- Gen Y (Millennials) - 26 to 41 years
- Gen X - 42 to 57 years
- Baby Boomers - 58 to 75 years
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PayPal. (October 3, 2023). Share of shoppers buying groceries online in Australia in 2023, by generation [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1379010/australia-online-grocery-shoppers-by-generation/
PayPal. "Share of shoppers buying groceries online in Australia in 2023, by generation ." Chart. October 3, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1379010/australia-online-grocery-shoppers-by-generation/
PayPal. (2023). Share of shoppers buying groceries online in Australia in 2023, by generation . Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1379010/australia-online-grocery-shoppers-by-generation/
PayPal. "Share of Shoppers Buying Groceries Online in Australia in 2023, by Generation ." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1379010/australia-online-grocery-shoppers-by-generation/
PayPal, Share of shoppers buying groceries online in Australia in 2023, by generation Statista, https://www.statista.com/statistics/1379010/australia-online-grocery-shoppers-by-generation/ (last visited June 18, 2024)
Share of shoppers buying groceries online in Australia in 2023, by generation [Graph], PayPal, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1379010/australia-online-grocery-shoppers-by-generation/