During a 2022 survey, 52.6 percent of responding small and medium-sized businesses (SMBs) from the United States stated they used social media and video (Facebook, Instagram, YouTube, WhatsApp, Snapchat, etc.) for their business. Business websites (Wordpress, Wix, Weebly, Squarespace, etc.) came second with 38 percent.
Share of small and medium-sized businesses (SMBs) that used selected types of digital marketing and advertising tools in the United States as of October 2022
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Other statistics that may interest you SME/SMB advertising & marketing in the U.S.
Overview
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Marketing tools
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- Premium Statistic Marketing tactics of SMBs in the U.S. 2023
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Digital advertising
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- Premium Statistic Growth of digital ad revenue generated by SMBs in the U.S. 2023, by company type
- Premium Statistic Impact of digital advertising on the growth of SMBs in the U.S. 2022
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Perceptions on digital vs. traditional advertising
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- Premium Statistic SMBs where digital ads contributed more to revenue than traditional ads US 2022
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- Premium Statistic SMBs that believed digital ads helped them be competetive in the U.S. 2022
Social media
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- Premium Statistic Leading social media used by SMBs for advertising in the U.S. 2022
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- Premium Statistic Most engaging social media content for U.S. and Canada SMBs 2022
- Premium Statistic In-house versus third-party social media management in U.S. & Canada SMBs 2022
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Spotlight: AI
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- Premium Statistic Likelihood of U.S. SMBs to invest in AI for marketing purposes 2023
- Premium Statistic SMBs leading concerns or hesitations about using AI for marketing in the U.S. 2023
- Premium Statistic Leading areas SMBs used AI and/or automation for marketing in the U.S. 2023
- Premium Statistic Estimated time SMBs saved on marketing in a week by using AI in the U.S. 2023
- Premium Statistic Expected savings from using AI in SMBs marketing in the U.S. 2023
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Statistics
Data Catalyst Institute. (January 13, 2023). Share of small and medium-sized businesses (SMBs) that used selected types of digital marketing and advertising tools in the United States as of October 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1387965/smbs-usedigital-marketing-advertising-tools-usa/
Data Catalyst Institute. "Share of small and medium-sized businesses (SMBs) that used selected types of digital marketing and advertising tools in the United States as of October 2022." Chart. January 13, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1387965/smbs-usedigital-marketing-advertising-tools-usa/
Data Catalyst Institute. (2023). Share of small and medium-sized businesses (SMBs) that used selected types of digital marketing and advertising tools in the United States as of October 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1387965/smbs-usedigital-marketing-advertising-tools-usa/
Data Catalyst Institute. "Share of Small and Medium-sized Businesses (Smbs) That Used Selected Types of Digital Marketing and Advertising Tools in The United States as of October 2022." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1387965/smbs-usedigital-marketing-advertising-tools-usa/
Data Catalyst Institute, Share of small and medium-sized businesses (SMBs) that used selected types of digital marketing and advertising tools in the United States as of October 2022 Statista, https://www.statista.com/statistics/1387965/smbs-usedigital-marketing-advertising-tools-usa/ (last visited June 18, 2024)
Share of small and medium-sized businesses (SMBs) that used selected types of digital marketing and advertising tools in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1387965/smbs-usedigital-marketing-advertising-tools-usa/