As of October 2022, Instagram had the largest share of influencer marketing campaign ran by fashion and beauty brands in Malaysia, with more than 50 percent of the social media market share. TikTok had the second largest share with around 39.34 percent.
Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform
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Other statistics that may interest you Beauty and personal care industry in Malaysia
Overview
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- Premium Statistic Revenue of prestige cosmetics and fragrances in Asia-Pacific region 2023, by country
- Premium Statistic Skincare market revenue in the Asia-Pacific region 2023, by country
- Premium Statistic Malaysia: revenue of beauty & personal care 2018-2028, by segment
- Premium Statistic Malaysia: revenue growth of beauty & personal care 2020-2028, by segment
- Premium Statistic Malaysia: average revenue per capita beauty & personal care 2020-2028, by segment
Key segments
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- Premium Statistic Revenue of the cosmetics industry in Malaysia 2018-2027
- Premium Statistic Revenue of the cosmetics industry in Malaysia 2019-2028, by segment
- Premium Statistic Revenue of the personal care industry in Malaysia 2018-2027
- Premium Statistic Revenue of the personal care industry in Malaysia 2019-2028, by segment
- Premium Statistic Revenue of the skin care industry in Malaysia 2018-2027
- Premium Statistic Revenue of the fragrances industry in Malaysia 2018-2027
Imports
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- Premium Statistic Import value of beauty and skincare products to Malaysia 2018-2022
- Premium Statistic Import value beauty and skincare products Malaysia 2022, by country
- Premium Statistic Import value of hair products to Malaysia 2018-2022
- Premium Statistic Import value hair care products Malaysia 2022, by country
Exports
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- Premium Statistic Export value of beauty and skincare products from Malaysia 2018-2022
- Premium Statistic Export value of beauty and skincare products Malaysia 2022, by country
- Premium Statistic Export value of hair products from Malaysia 2018-2022
- Premium Statistic Export value of hair care products from Malaysia 2022, by country
Advertising & Marketing
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- Premium Statistic Cosmetics & personal care ad spend on television in Malaysia 2019-2021
- Premium Statistic Cosmetics & personal care ad spend on magazines in Malaysia 2019-2021
- Premium Statistic Cosmetics & personal care ad spend on newspapers in Malaysia 2019-2021
- Premium Statistic Cosmetics & personal care ad spend on digital display in Malaysia 2019-2021
- Premium Statistic Influencer marketing of fashion and beauty brands in Malaysia 2022, by platform
Consumer behavior
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- Premium Statistic Leading health and beauty brands in Malaysia 2022, by household penetration
- Premium Statistic Purchase channels for beauty and skincare products in Malaysia 2023, by category
- Premium Statistic Information channels for cosmetics and skincare Malaysia 2021
- Premium Statistic Skincare products used by respondents in Malaysia 2021 by origin
- Premium Statistic Korean beauty popularity in Malaysia 2018-2022
- Premium Statistic Makeup products with virtual try-on that are helpful for consumers Malaysia 2022
Further Content: You might find this interesting as well
AnyMind Group. (October 26, 2022). Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/
AnyMind Group. "Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform." Chart. October 26, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/
AnyMind Group. (2022). Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/
AnyMind Group. "Share of Influencer Marketing Campaign of Fashion and Beauty Brands in Malaysia as of October 2022, by Social Media Platform." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/
AnyMind Group, Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform Statista, https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/ (last visited June 18, 2024)
Share of influencer marketing campaign of fashion and beauty brands in Malaysia as of October 2022, by social media platform [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1393443/malaysia-influencer-marketing-campaign-by-fashion-and-beauty-brands-by-platform/