Annual growth of the OOH advertising in the media industry in Egypt 2021-2023
In the first half of 2023, the out-of-home (OOH) advertising in the media industry in Egypt saw a growth of 11 percent. In 2021, the sector extraordinarily grew by around 210 percent. This followed the coronavirus (COVID-19) pandemic due to the industries trying to recover from its adverse effects. Since then, the growth of OOH advertising for the media market has been slowing down yearly.