Online luxury shopping in Europe 2023, by device and gender
In the third quarter of 2023, both male and female consumers in Europe showed a clear preference for shopping online for luxury goods on computers. The percentage of women who did so was nearly 65 percent, compared to over 81 percent for men. Mobile devices were also favored among shoppers, with around 37 percent of women and approximately 34 percent of men using them while purchasing luxury brands and services online.