A2A payments in C2B e-commerce in 6 countries in LATAM 2016-2023, with 2027 forecast
A2A payments made up 20 percent of total e-commerce transaction value in 2023, with the highest increase come 2027 expected in Brazil, Peru, and Colombia. This is according to a market model that was repeated over several years for six different individual countries in Latin America – including Mexico. The region is regarded as a hotbed for A2A, partially due to the success of Pix in Brazil. This payment system from the country's central bank – which also uses instant payments, or real-time payments, technology – launched in 2020 and initially focused on P2P transactions. It was also made available for e-commerce, where its low fees competed against both credit cards and debit cards. Other examples of such A2A bank initiatives include MODO in Argentina, YAPE and PLIN in Peru, and PSE in Colombia. Mexico's CoDi is also an A2A payment method but is not as popular as the ones elsewhere in Latin America.