Programmatic advertising operating models in Europe 2023, by stakeholder type

Published by Statista Research Department, Feb 22, 2024
During an online 2023 survey in Europe, 42 percent of responding advertisers reported that their companies used a hybrid operating model that includes more than one model. In the meantime, more than a quarter (or 27 percent) of advertisers reported using in-house operations exclusively.

Programmatic advertising operating models in Europe as of August 2023, by stakeholder type

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

November 2023

Region

Europe

Survey time period

July and August 2023

Number of respondents

396 respondents

Method of interview

Online survey

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Programmatic advertising in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Programmatic advertising in Europe

Overview

8

Regional data

4

United Kingdom

8

Germany

6

France

7

Marketer insights

7

Further Content: You might find this interesting as well

Topics

Social media advertising and marketing in the NetherlandsSocial media usage in the NetherlandsSocial media in Belgium
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu