Most valuable Chilean brands 2020
What are the most valuable Chilean brands?
In 2020, Falabella was the most valuable Chilean brand, with a brand value of 5.19 billion U.S. dollars. Falabella is a chain of department store present in Argentina, Chile, Colombia, and Peru. In 2018, its parent company S.A.C.I. Falabella generated revenues of 9.24 trillion Chilean pesos (approximately 13.3 billion U.S. dollars at December 2018 exchange rates). In Chile, Falabella was the brand with highest unaided recall as of June 2019.