Digital advertising expenditure in China 2021-2026

Published by
Lai Lin Thomala,
Feb 6, 2024
Digital ad spending in China was projected to reach around 176 billion U.S. dollars by 2026, over half of which would come from e-commerce and social advertising. Digital advertising would very likely maintain a major share of the total media ad revenue in the coming few years.

Digital advertising spending in China in 2021 with forecasts until 2026 (in billion U.S. dollars)

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Release date

April 2022

Region

China

Survey time period

2021 to March 2022

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising; excludes Hong Kong

Supplementary notes

*Forecast.

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Advertising in ChinaAdvertising worldwideAdvertising industry in IndiaMedia industry in ChinaAdvertising in BRIC countries
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