Apple's gross margin 2005-2024

As of the second quarter of 2024, Apple’s gross margin amounted to around 42.27 percent. Gross margin is a financial metric that takes the difference between a company’s revenue and its cost of goods sold and then expresses this number as a percentage of total revenue. More simply expressed: in the second quarter of 2024 Apple sold its products with an overall markup of 42.27 percent over their total cost.

Apple Inc.

Since its now famous beginning in a California garage, Apple has grown into one of the biggest companies in the world, with its market capitalization amounting to 2.75 trillion U.S. dollars. The company brings in hundreds of billions of U.S. dollars in revenue each year and has revolutionized the consumer electronics industry time and time again with a range of massively successful product lines. Although still primarily a consumer electronics vendor, the company has also begun to branch out into a variety of service-based businesses including Apple Pay, iTunes, and iCloud storage.

Apple’s sales revenue

iPhone is Apple’s most famous product, but other products such as Macs and iPads also contribute to the company’s success. Furthermore, Apple is active in the software industry, with its OS X and iOS operating systems and its web-based services, such as Apple App Store, iTunes, and iCloud.