Puma's direct-to-consumer sales worldwide 2017-2023

Published by
D. Tighe,
Mar 7, 2024
In 2023, Puma had direct-to consumer sales of about 2.1 billion euros worldwide. This sales channel includes Puma's own retail stores and sales from their e-commerce sites. Puma's total sales amounted to approximately 8.6 billion euros that year.

Puma's direct-to-consumer sales worldwide from 2017 to 2023 (in million euros)

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Release date

February 2024

Region

Worldwide, Germany

Survey time period

2017 to 2023

Supplementary notes

Figures prior to 2019 were taken from previous editions of the publication.

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