Sales of top false eyelashes and adhesives in the U.S. in 2017

In 2017, Ardell Fashion achieved 18.6 million U.S. dollars in sales. Eyelash extensions, also known as permanent false eyelashes or semi permanent eyelash extensions are the latest trend sweeping across the beauty industry and have become a favorite of many celebrities.

Top Cosmetics Categories in the U.S.

The cosmetics market in the United States can be broken down into four main segments: lip cosmetics, eye cosmetics, facial cosmetics, and nail cosmetics. Lip cosmetics refers to products like lipstick and lip gloss. Eye cosmetics include eye shadow, false lashes, and mascara. Facial cosmetics are products like foundation, powder, and blush. Last but not least, nail cosmetics primarily refers to nail polish and false nails. In terms of dollar sales, the two largest categories in the United States in 2018 were facial and eye cosmetics.

Leading Makeup Brands among American Women

With the explosive popularity of social media platforms and the rising tide of indie or online-only makeup brands available on the market, there are more options than ever for consumers. However, a few classic brands stand out as the most widely used and purchased among American women. A 2017 survey found that over half of U.S. women use CoverGirl cosmetics, making it the most popular makeup brand that year.