Imperial Brands: market share of Growth Brands worldwide 2015-2018

Published by
Eloïse Trenda,
Aug 8, 2023
This statistic depicts the market share of Imperial Brands' Growth Brands worldwide from 2015 to 2018. In 2018, Imperial Brands' Growth Brands, which include Davidoff, Gauloises Blondes, JPS, West, Fine, News, Winston, Bastos, Lambert & Butler and Parker & Simpson, accounted for approximately 9.2 percent of the global tobacco market.

Market share of Imperial Brands' Growth Brands worldwide from 2015 to 2018*

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Release date

January 2019

Region

Worldwide

Survey time period

2015 to 2018

Supplementary notes

Fiscal year ended on September 30 of each year.
* The company's Growth Brands include: Davidoff, Gauloises Blondes, JPS, West, Fine, News, Winston, Bastos, Lambert & Butler and Parker & Simpson.
Market share data is presented as a 12 month moving average weighted across the markets in which Imperial Brands operates. The list of markets used to compile the aggregate market share calculation has been changed for FY16 and prior periods have been restated for comparability.
Data prior to 2016 have been taken from the previous annual report.

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