Legoland (trademarked as LEGOLAND) generated 903 million British pounds in revenue from its parks and resorts worldwide in 2022, which was nearly twice amount from the previous year. The revenue made in 2022 also represented a ten-year high for Legoland parks, with the second highest year for revenue during the last decade coming in 2019, when 669 million British pounds was generated.
Legoland’s global presence
Owned and operated by the British theme park company Merlin Entertainments, Legoland parks are themed around LEGO and are designed specifically for families with children. The amusement park chain currently consists of 10 resorts: Legoland Billund, Legoland Windsor, Legoland Deutschland, Legoland Malaysia, Legoland Dubai, Legoland Japan, Legoland New York, Legoland California, Legoland Florida, and Legoland Korea. In 2022, the parks saw nearly 16 million visitors. Within Europe, the Legoland Windsor in Berkshire, England was among the highest valued theme parks, estimated at 671 million U.S. dollars as of April 2023.
The value of LEGO
The plastic bricks are some of the most popular toys round the world. The net sales of the Lego group worldwide surpassed the 64 billion Danish kroner mark in 2022, having grown every year since 2017. In reflection of the brand's commercial standing, LEGO was estimated to be worth more than 11 billion U.S. dollars in 2022.
Revenue of Legoland parks worldwide from 2011 to 2022
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Revenue in million British pounds
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* The 2011, 2016, and 2022 financial years had 53 calendar weeks; the figures provided are based on calculations made from 52 weeks to make it more accurately comparable to other years, which were calculated on a 52 week basis.
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Merlin Entertainments. (June 30, 2023). Revenue of Legoland parks worldwide from 2011 to 2022 (in million GBP) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/663963/merlin-entertainments-legoland-parks-revenue/
Merlin Entertainments. "Revenue of Legoland parks worldwide from 2011 to 2022 (in million GBP)." Chart. June 30, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/663963/merlin-entertainments-legoland-parks-revenue/
Merlin Entertainments. (2023). Revenue of Legoland parks worldwide from 2011 to 2022 (in million GBP). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/663963/merlin-entertainments-legoland-parks-revenue/
Merlin Entertainments. "Revenue of Legoland Parks Worldwide from 2011 to 2022 (in Million Gbp)." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/663963/merlin-entertainments-legoland-parks-revenue/
Merlin Entertainments, Revenue of Legoland parks worldwide from 2011 to 2022 (in million GBP) Statista, https://www.statista.com/statistics/663963/merlin-entertainments-legoland-parks-revenue/ (last visited June 18, 2024)
Revenue of Legoland parks worldwide from 2011 to 2022 (in million GBP) [Graph], Merlin Entertainments, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/663963/merlin-entertainments-legoland-parks-revenue/