As of February 2021, concerns over brand safety were the top trust-related issue that would lead to downgrading or pausing an ad partner in the United States, named by 44 percent of responding advertisers. Ad fraud and unchecked harmful content environment followed, mentioned by 40 percent and 39 percent of respondents, respectively.
Trust-related issues that would lead to downgrading or pausing an ad partner in the United States as of February 2021
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Statistics
MarketingCharts. (September 10, 2021). Trust-related issues that would lead to downgrading or pausing an ad partner in the United States as of February 2021 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/679077/concerns-online-advertising-usa/
MarketingCharts. "Trust-related issues that would lead to downgrading or pausing an ad partner in the United States as of February 2021." Chart. September 10, 2021. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/679077/concerns-online-advertising-usa/
MarketingCharts. (2021). Trust-related issues that would lead to downgrading or pausing an ad partner in the United States as of February 2021. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/679077/concerns-online-advertising-usa/
MarketingCharts. "Trust-related Issues That Would Lead to Downgrading or Pausing An Ad Partner in The United States as of February 2021." Statista, Statista Inc., 10 Sep 2021, https://www.statista.com/statistics/679077/concerns-online-advertising-usa/
MarketingCharts, Trust-related issues that would lead to downgrading or pausing an ad partner in the United States as of February 2021 Statista, https://www.statista.com/statistics/679077/concerns-online-advertising-usa/ (last visited June 18, 2024)
Trust-related issues that would lead to downgrading or pausing an ad partner in the United States as of February 2021 [Graph], MarketingCharts, September 10, 2021. [Online]. Available: https://www.statista.com/statistics/679077/concerns-online-advertising-usa/