Ranking of brands among women in Denmark 2020, by impression score

Published by Statista Research Department, Jan 6, 2023
Rema 1000 is the most popular brand among women in Denmark. According to a survey from 2019/2020, the retailer reached an impression score of 59.5. It was followed by Søstrene Grene and mobile payment app MobilePay.

Ranking of brands among women in Denmark in 2019/2020, by impression score

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Source

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Release date

2020

Region

Denmark

Survey time period

February 1, 2019 to January 31, 2020

Supplementary notes

The source adds the following information: "The 380 brands in YouGov BrandIndex were ranked using the Impression score, which asks respondents, “Overall, of which of the following brands do you have Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand."

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