This statistic shows the perception of targeted advertising according to adults in the United States as of May 2019. The survey results show, that 27 percent of respondents were of the opinion that targeted advertisements were a convenient way for them to see products they were interested in, but a further 51 percent thought this kind of advertising was an inappropriate use of personal data.
Perception of targeted advertising according to adults in the United States as of May 2019
Characteristic
Share of respondents
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Question: Which of the following comes closer to your view on targeted advertisements online (ads which generally are shown to you based on your demographic information and browser history)?
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YouGov. (May 1, 2019). Perception of targeted advertising according to adults in the United States as of May 2019 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/993399/adult-opinion-targeted-ads-us/
YouGov. "Perception of targeted advertising according to adults in the United States as of May 2019." Chart. May 1, 2019. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/993399/adult-opinion-targeted-ads-us/
YouGov. (2019). Perception of targeted advertising according to adults in the United States as of May 2019. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/993399/adult-opinion-targeted-ads-us/
YouGov. "Perception of Targeted Advertising According to Adults in The United States as of May 2019." Statista, Statista Inc., 1 May 2019, https://www.statista.com/statistics/993399/adult-opinion-targeted-ads-us/
YouGov, Perception of targeted advertising according to adults in the United States as of May 2019 Statista, https://www.statista.com/statistics/993399/adult-opinion-targeted-ads-us/ (last visited June 18, 2024)
Perception of targeted advertising according to adults in the United States as of May 2019 [Graph], YouGov, May 1, 2019. [Online]. Available: https://www.statista.com/statistics/993399/adult-opinion-targeted-ads-us/