Video advertising and marketing in the United States

Statistics report on video advertising and marketing in the United States

Video advertising and marketing in the United States

This report has been compiled to provide statistical information about video advertising and marketing in the United States.

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Table of contents

Overview

5
  • Premium Statistic Digital video advertising spending in the U.S. 2019-2023
  • Premium Forecast Digital Market Outlook: digital video ad spending in the U.S. 2019-2028, by device
  • Premium Statistic Digital video ad spend in the U.S. 2023, by type
  • Premium Forecast Ad spending per internet user of video advertising in the U.S. 2019-2028
  • Premium Forecast Mobile ad spend in the U.S. 2027-2028, by format

Usage & budgets

6
  • Premium Statistic Top channels marketers planning to increase spend on in North America 2024
  • Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2024
  • Premium Statistic Share of digital in media budgets in the U.S. 2024, by format
  • Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
  • Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2024, by medium
  • Premium Statistic Top obstacles preventing CTV ad spending in the U.S. 2023

Market leaders

6
  • Premium Statistic Ad revenue of major digital ad sellers worldwide 2024
  • Premium Statistic Digital ad revenue share in the U.S. 2020-2025, by company
  • Premium Statistic Digital video ad views in the U.S. 2023, by platform
  • Premium Statistic Top streaming platforms to which ad professionals allocated upfront spend U.S. 2023
  • Premium Statistic Connected TV ad spend in the U.S. in 2023, by company
  • Premium Statistic CTV ad spend share in the U.S. 2020-2024, by company

Audience and video consumption

5
  • Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type
  • Premium Forecast Instagram users in the United States 2019-2028
  • Basic Statistic TikTok: number of users in the United States 2023-2027
  • Premium Forecast Most used devices for digital videos in the U.S. 2023
  • Premium Statistic Leading video apps used by children in the U.S. 2023

Consumer insights

7
  • Premium Statistic Digital video ad views in the U.S. 2020-2023, by device
  • Premium Statistic Video ad types with the most influence on buying decision process in the U.S. 2023
  • Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
  • Premium Statistic Most influential video ad types according to Gen Zers in the U.S. 2023
  • Premium Statistic Top methods used to buy product/service after seeing TV ad U.S. 2023
  • Premium Statistic Shoppers' preference for CTV & mobile ads for holiday purchase info in the U.S. 2023
  • Premium Statistic Accepting ads if TV/ streaming subscription was cheaper worldwide 2023, by country
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FURTHER REPORTS

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