Social media usage in the United States

Statistics report social media usage in the United States

Social media usage in the United States

This report presents insights and statistics on social media usage in the United States. It also features user figures of the most popular social networks in the United States, selected user metrics as well as information on user behavior, mobile usage, and social commerce.

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Table of contents

Overview

6
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2024
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Basic Statistic Social network users in selected countries in 2023 and 2029
  • Basic Statistic United States: digital population January 2024
  • Basic Statistic Social media users in the United States 2020-2029
  • Premium Statistic United States: social network penetration 2019-2028

Benchmark

8
  • Premium Forecast Most used social media platforms by type in the U.S. 2023
  • Premium Forecast Social network usage by brand in the U.S. 2024
  • Basic Statistic Leading mobile apps in the United States 2023, by unique visitors
  • Basic Statistic Reach of most popular U.S. smartphone apps 2024
  • Premium Statistic U.S. market share of leading social media websites 2024
  • Premium Statistic U.S. short video social media platforms preference 2023
  • Premium Statistic U.S. most used social video platform 2023
  • Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2022-2023

Usage

4
  • Premium Statistic Average daily media use in the U.S. 2023, by medium
  • Premium Forecast Most common social media activities in the U.S. 2024
  • Basic Statistic U.S. users daily engagement with leading social media platforms 2023
  • Basic Statistic U.S. adults politically active on social networks 2023

Facebook

6
  • Basic Statistic Countries with the most Facebook users 2024
  • Basic Statistic Facebook users in the United States 2019-2028
  • Basic Statistic Facebook: monthly active users in North America 2010-2023
  • Premium Statistic U.S. Facebook users 2024, by age and gender
  • Basic Statistic Most viewed domains on Facebook news feed in the U.S. 2023, by audience
  • Basic Statistic Facebook news feed content views in the U.S. 2024, by source

Instagram

6
  • Premium Forecast Instagram users in the United States 2019-2028
  • Premium Statistic U.S. Instagram usage rate 2018-2023
  • Premium Statistic U.S. Instagram users 2024, by age group
  • Basic Statistic U.S. Instagram users 2024, by gender
  • Premium Statistic Instagram: U.S. influencers 2023, by followers
  • Premium Statistic Instagram: U.S. engagement rates of influencers 2023, by followers

TikTok

10
  • Basic Statistic TikTok: number of users in the United States 2023-2027
  • Premium Statistic TikTok usage in the U.S. 2023, by age
  • Premium Statistic TikTok usage frequency in the U.S. 2024, by age group
  • Premium Statistic U.S. TikTok users leading activities on the app 2023, by gender
  • Basic Statistic U.S. TikTok content creator professional status 2024, by age
  • Basic Statistic TikTok security concerns among U.S. citizens 2023-2024
  • Premium Statistic U.S. TikTok users share of time spent on social media apps 2023
  • Basic Statistic TikTok security concerns among U.S. citizens 2023-2024, by platform use
  • Premium Statistic U.S. TikTok ban approval 2023
  • Premium Statistic TikTok mental health effects opinions among U.S. users 2023

Other major platforms

5
  • Premium Forecast Twitter users in the United States 2019-2028
  • Premium Forecast Number of LinkedIn users in the United States 2019-2028
  • Premium Forecast Pinterest users in the United States 2019-2028
  • Premium Forecast Reddit users in the United States 2019-2028
  • Premium Forecast Snapchat users in the United States 2019-2028

Social media brand profiles

9
  • Basic Statistic Most well-known social networks in the United States 2023
  • Premium Forecast Facebook brand profile in the United States 2023
  • Premium Forecast Instagram brand profile in the United States 2023
  • Premium Forecast TikTok brand profile in the United States 2023
  • Premium Forecast Twitter brand profile in the United States 2023
  • Premium Forecast LinkedIn brand profile in the United States 2024
  • Premium Forecast Pinterest brand profile in the United States 2024
  • Premium Forecast Reddit brand profile in the United States 2024
  • Premium Forecast Snapchat brand profile in the United States 2024

Marketing

7
  • Premium Forecast Revenue of the social media advertising industry in the U.S. 2019-2028
  • Premium Forecast Ad spending per internet user of social media advertising in the U.S. 2019-2028
  • Premium Forecast Revenue growth of social media advertising in the U.S. 2019-2028
  • Premium Forecast Digital Market Outlook: social media ad spend change U.S. 2020-2028, by device
  • Premium Forecast Digital Market Outlook: SM ad spend per internet user U.S. 2019-2028, by device
  • Premium Forecast Digital Market Outlook: social media ad spend in the U.S. 2018-2027, by device
  • Premium Statistic Social media ad reach in the United States 2024, by platform & gender

Opinions

7
  • Basic Statistic U.S. internet users who think social media is good or bad for society 2023
  • Basic Statistic U.S. internet users who think social media is good or bad for society 2023, by age
  • Premium Statistic U.S. adults awareness of Section 230 in 2023, by generation
  • Premium Statistic U.S. adults on tech firms legal liability of user generated content 2023
  • Premium Statistic Social media data collections concerns U.S. 2023
  • Basic Statistic Negatives of getting news on social media in the U.S. 2018-2023
  • Basic Statistic Consumers worried about false information on social media U.S. 2023, by age group
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FURTHER REPORTS

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