Michele Majidi
Researcher
Detailed statistics
Internet ad spend in Italy 2015-2024
Detailed statistics
Advertising spending share in Italy 2022, by medium
Detailed statistics
Mobile ad spending in Italy 2017-2027
Digital advertising spending worldwide 2021-2027
Digital advertising spending worldwide from 2021 to 2027 (in billion U.S. dollars)
Digital advertising spending in Europe 2006-2022
Digital advertising spending in Europe from 2006 to 2022 (in billion euros)
Digital ad spend in Europe 2022, by format
Digital advertising spending in Europe in 2022, by format (in billion euros)
Largest digital advertising markets in Europe 2022
Digital advertising spending in Europe in 2022, by country (in million euros)
Internet advertising spending in Italy 2019-2023
Internet advertising spending in Italy from 2019 to 2023 (in billion euros)
Ad spending of the banner advertising industry in Italy 2019-2028
Ad spending of the banner advertising industry in Italy 2019-2028 (in billion U.S. dollars)
Ad spending per internet user of digital advertising in Italy 2019-2028
Ad spending per internet user of the digital advertising market in Italy from 2019 to 2028 (in U.S. dollars)
Programmatic ad spending in Italy 2014-2022
Programmatic advertising spending in Italy from 2014 to 2022 (in million euros)
Programmatic ad spend growth in Italy 2015-2022
Change in programmatic advertising spending in Italy from 2015 to 2022
Internet ad spend in Italy 2022, by format
Distribution of internet advertising spending in Italy in 2022, by format
Digital ad spend growth in Italy 2022, by format
Change in selected formats of digital advertising spending in Italy in 2022
Ad spending of the video advertising industry in Italy 2019-2028
Ad spending of the video advertising market in Italy from 2019 to 2028 (in billion U.S. dollars)
Advertising spending share in Italy 2022, by medium
Distribution of advertising spending in Italy in 2022, by medium
Revenue of the social media advertising industry in Italy 2019-2028
Revenue of the social media advertising market in Italy from 2019 to 2028 (in billion U.S. dollars)
GoogleAds average monthly CPC in Italy 2023, by industry
Average cost-per-click (CPC) in Google Ads search advertising in selected industries in Italy in May 2023 (in U.S. dollars)
Number of mobile cellular subscriptions in Italy 2012-2028
Number of mobile cellular subscriptions in Italy from 2012 to 2028 (per 100 capita)
Mobile ad spending in Italy 2017-2027
Mobile internet advertising spending in Italy from 2017 to 2027 (in billion euros)
Mobile ad spending growth in Italy 2017-2025
Change in mobile internet advertising spending in Italy from 2017 to 2025
Mobile share of internet ad spend in Italy 2017-2027
Share of mobile in internet advertising spending in Italy from 2017 to 2027
Attitudes towards online advertising in Italy 2024
Attitudes towards online advertising in Italy as of March 2024
Sources first introducing web users to new brands in Italy 2022
Sources first introducing internet users to new brands in Italy in 3rd quarter 2022
Main channels of new brand discovery Italy Q3 2023
Most common sources of new brand, product, and service discovery among internet users in Italy as of 3rd quarter 2023
Online advertising practices experienced by Italian consumers 2022
Online advertising practices experienced by consumers from Italy as of December 2022
Consumer concerns about targeted ads in Italy 2022
Consumer concerns about targeted advertising in Italy as of December 2022
Consumers who bought a product/service promoted by influencers Italy 2023
Share of consumers who bought a product or service promoted by an influencer in Italy as of October 2023
Influencer role in purchasing process in Italy 2022
Role of influencers in purchasing process in Italy as of September 2022
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