Amazon Prime Video brand profile in the United States 2023
When it comes to video-on-demand users, brand awareness of Amazon Prime Video is at 92 % in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon Prime Video in the United States?
In total, 55 % of U.S. video-on-demand users say they like Amazon Prime Video.
What is the usage share of Amazon Prime Video in the United States?
All in all, 54 % of video-on-demand users in the United States use Amazon Prime Video.
How loyal are the users of Amazon Prime Video?
Around 48 % of video-on-demand users in the United States say they are likely to use Amazon Prime Video again.
What's the buzz around Amazon Prime Video in the United States?
In June 2023, about 40 % of U.S. video-on-demand users had heard about Amazon Prime Video in the media, on social media, or in advertising over the past four weeks.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.