Top personal care e-commerce marketplaces worldwide 2022, by gross merchandise value
The global ranking of the leading online marketplaces for personal care was dominated by Chinese sites in 2022. In that year, Tmall generated approximately 1.6 trillion U.S. dollars in gross merchandise value (GMV), followed by JD.com, which generated approximately 45 billion U.S. dollars. Taobao came in third, with around 37 billion U.S. dollars in GMV.