Social ecommerce GMV growth in China 2016-2021

Published by
Xin Ou,
Feb 27, 2024
In 2018, the gross merchandise volume (GMV) of social commerce in China increased by almost 256 percent compared to the previous year. The share of social commerce in the general online retail market in China grew from 0.1 percent to almost eight percent in only three years since 2015.

Annual growth rate of gross merchandise volume (GMV) of group buying e-commerce in China from 2016 to 2021

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Release date

August 2019

Region

China

Survey time period

2016 to 2018

Supplementary notes

*Estimate.

Social commerce here refers to group buying-based social commerce, membership social commerce, and community group buying.

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