Average consumer spending on Singles' Day in Beijing, China 2019

Published by
Xin Ou,
Feb 27, 2024
According to the survey among Beijing residents, around 62 percent of respondents said they spent under 2,000 yuan during Singles' Day sales. In the meantime, about 2.6 percent of respondents spent more than 10,000 yuan.

Distribution of expenditure during Singles' Day sales among Beijing residents in China in 2019 (in yuan)

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Source

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Release date

November 2019

Region

China

Survey time period

November 2019

Number of respondents

2,916 respondents

Age group

18-65 years

Special properties

among Beijing residents who shopped on Singles' Day

Method of interview

Telephone interviews and online survey

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of October 2020).

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