People that purchased items endorsed by influencer India 2023, by gender

Published by
Tanushree Basuroy,
Jun 15, 2023
According to a survey by Rakuten Insight in May 2023, the majority of female and male respondents in India reported having purchased products that were endorsed by an influencer. More women chose to purchase such items compared to men as indicated by over 70 percent of the responses.

Share of people that purchased items endorsed by an influencer in India in May 2023, by gender

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Release date

June 2023

Region

India

Survey time period

May 11 to 31, 2023

Number of respondents

22,310 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: have you ever purchased an item or product because it was endorsed by the influencer?

The survey question had 9,037 female and 13,273 male respondents.

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