Approximately one half of surveyed Russians believed that brands should not take advantage of the COVID-19 pandemic, according to a survey from 2020. Furthermore, one third held the opinion that the advertising industry should be less active during the crisis.
How should brand advertising be during the pandemic?
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Other statistics that may interest you Coronavirus: impact on the U.S. advertising industry
Overview
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- Basic Statistic Impact of COVID-19 outbreak on global ad spend 2019-2020
- Basic Statistic Impact of COVID-19 outbreak on U.S. ad spend 2020
- Basic Statistic Coronavirus influence on growth of media ad revenues in the U.S. 2020, by medium
- Basic Statistic Coronavirus impact on digital an linear ad revenues in the U.S. 2020
U.S. media consumption
7
- Premium Statistic Consuming media at home due to the coronavirus worldwide 2020, by country
- Premium Statistic Media consumption increase due to the coronavirus worldwide 2020, by country
- Basic Statistic Coronavirus TV viewing: broadcast network audience growth U.S. 2020, by daypart
- Premium Statistic Coronavirus TV viewing: cable news audience growth U.S. 2020, by daypart
- Basic Statistic Coronavirus TV viewing: children's TV audience growth U.S. 2020
- Premium Statistic U.S. local newscasts: 25-54 demographic coronavirus viewership impact 2020
- Premium Statistic Uptick in streaming services consumption due to the coronavirus U.S. 2020
Marketer perspective
6
- Basic Statistic Expected channel ad spend change due to COVID-19 according to U.S. marketers in 2020
- Basic Statistic Change in marketing budgets due to COVID-19 in the U.S. 2020, by channel
- Premium Statistic Leading responses due to COVID-19 according to advertisers in the U.S. 2020
- Basic Statistic Planned changes to ad messaging strategies due to COVID-19 in the U.S. 2020
- Basic Statistic Planned changes to ad and targeting tactics due to COVID-19 in the U.S. 2020
- Premium Statistic Perceived ad spend focus on performance media due to COVID-19 in the U.S. 2020
Consumer perspective
6
- Basic Statistic U.S. consumer views on advertising effect on feelings due to COVID-19 in 2020
- Basic Statistic Impact of COVID-19 on U.S consumer views on social conduct portrayed in ads 2020
- Basic Statistic U.S. purchasing influenced by social conduct portrayed in ads due to COVID-19 in 2020
- Basic Statistic U.S. consumer views on brand communication due to COVID-19 in 2020
- Basic Statistic Global consumer preference of brand communication during COVID-19 in 2020, by country
- Basic Statistic Global consumers discouraging from brand use due to poor COVID-19 response 2020
Digital advertising
5
- Basic Statistic Change in Google ad metrics for U.S. medical advertisers due to COVID-19 2020
- Basic Statistic Growth in Google ad conversion for entertainment advertisers due to COVID-19 U.S 2020
- Basic Statistic Growth in Google ad conversion for travel advertisers due to COVID-19 U.S 2020
- Basic Statistic Growth in Google ad metrics for restaurant advertisers due to COVID-19 U.S 2020
- Basic Statistic North American Facebook ads CPC due to COVID-19 in 2020
Further related statistics
6
- AstraZeneca's expenditure on research and development 2006-2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Growth rate of attendance to leading Latin American amusement parks 2019-2022
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
Further Content: You might find this interesting as well
Statistics
- AstraZeneca's expenditure on research and development 2006-2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Growth rate of attendance to leading Latin American amusement parks 2019-2022
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
My.com. (April 22, 2020). How should brand advertising be during the pandemic? [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1237526/advertising-role-during-the-covid-19-pandemic-russia/
My.com. "How should brand advertising be during the pandemic?." Chart. April 22, 2020. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1237526/advertising-role-during-the-covid-19-pandemic-russia/
My.com. (2020). How should brand advertising be during the pandemic?. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1237526/advertising-role-during-the-covid-19-pandemic-russia/
My.com. "How Should Brand Advertising Be during The Pandemic?." Statista, Statista Inc., 22 Apr 2020, https://www.statista.com/statistics/1237526/advertising-role-during-the-covid-19-pandemic-russia/
My.com, How should brand advertising be during the pandemic? Statista, https://www.statista.com/statistics/1237526/advertising-role-during-the-covid-19-pandemic-russia/ (last visited June 17, 2024)
How should brand advertising be during the pandemic? [Graph], My.com, April 22, 2020. [Online]. Available: https://www.statista.com/statistics/1237526/advertising-role-during-the-covid-19-pandemic-russia/