The character merchandising market in Japan was valued at over 1.3 trillion Japanese yen in fiscal year 2022, out of which the toy segment accounted for the majority of retail sales. Toys occupied a 51.2 percent share of the market, remaining at a similar level as reported in the previous fiscal year
Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022
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Yano Research. (August 2, 2023). Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022 [Graph]. In Statista. Retrieved June 12, 2024, from https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/
Yano Research. "Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022." Chart. August 2, 2023. Statista. Accessed June 12, 2024. https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/
Yano Research. (2023). Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022. Statista. Statista Inc.. Accessed: June 12, 2024. https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/
Yano Research. "Share of Toys in The Character Merchandising Market in Japan from Fiscal Year 2019 to 2022." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/
Yano Research, Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022 Statista, https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/ (last visited June 12, 2024)
Share of toys in the character merchandising market in Japan from fiscal year 2019 to 2022 [Graph], Yano Research, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1340686/japan-share-toy-character-merchandise-market/