Top reasons for not investing in metaverse advertising & marketing in the U.S. 2022
According to a survey conducted between October and November 2022 among brand and ad agency executives in the United States who are currently not investing or not considering investing in the metaverse, 41 percent of respondents said they were not doing so because metaverse advertising is too nascent. This was followed by 37 percent of respondents saying metaverse advertising would not be a good fit for their audience, while 35 percent said it would not be a good fit for their brand.