Rakuten Insight in February 2023 found that 63 percent of respondents in India purchased clothing items on social media. Furthermore, about 50 percent of respondents reported buying fashion accessories such as jewelry and watches on social media.
A survey conducted by Most popular item purchased on social media in India as of February 2023
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Rakuten Insight. (March 15, 2023). Most popular item purchased on social media in India as of February 2023 [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1374251/india-popular-item-bought-on-social-media/
Rakuten Insight. "Most popular item purchased on social media in India as of February 2023." Chart. March 15, 2023. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1374251/india-popular-item-bought-on-social-media/
Rakuten Insight. (2023). Most popular item purchased on social media in India as of February 2023. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1374251/india-popular-item-bought-on-social-media/
Rakuten Insight. "Most Popular Item Purchased on Social Media in India as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374251/india-popular-item-bought-on-social-media/
Rakuten Insight, Most popular item purchased on social media in India as of February 2023 Statista, https://www.statista.com/statistics/1374251/india-popular-item-bought-on-social-media/ (last visited June 15, 2024)
Most popular item purchased on social media in India as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374251/india-popular-item-bought-on-social-media/