Video M&E market share India 2016-2025, by segment
Linear television accounted for the largest video-based media and entertainment sector share at approximately 67 percent in 2022. A declining trend in television's market share emerged in 2019 as digital video's market share saw a steady rise. Projections for 2025 predicted that digital video market share would grow at a CAGR of 34 percent while linear TV's share would further decline. The slow recovery made by movie studios from the pandemic would result in their market share being the smallest.