Viewing time share of sporting events in the U.S. 2023, by viewing source
In the second quarter of 2023, horse racing, represented by the Kentucky Derby, Preakness Stakes, and Belmont Stakes, had the highest share of viewing time on cable, satellite, and over-the-air platforms among selected sporting events, at 84.3 percent in the United States. Golf, specifically The Masters tournament, was also more popular among traditional TV viewers than among streaming consumers.